Today Japans’s Rakuten announced plans to launch a non-fungible token (NFT) platform. The company might best be described as a digital conglomerate. Its roots are in retail where it operates online shopping sites, runs online rewards and loyalty programs around the world, and is also heavily involved in finance. Apart from rewards, for NFTs one of its most relevant activities is the company’s involvement in sports.
Rakuten is the shirt sponsor and key partner of FC Barcelona, one of the world’s biggest soccer clubs and former home of Lionel Messi. It also sponsors the NBA team Golden State Warriors, the Tennis Davis Cup and Tokyo Open, as well Japanese baseball team Rakuten Eagles, and ladies golf in Japan.
It’s a big company with 100 million registered users in Japan and 1.4 billion globally.
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