Mastercard announced it’s celebrating the LGBTQIA+ Pride month by extending its Priceless experiences into the metaverse. It’s sponsoring the Decentraland LGBTQIA+ Pride Parade and launching the Mastercard Pride Plaza.
“With the creation of Mastercard Pride Plaza in the metaverse, we created a space on the Web3 with global access to celebrate inclusion and diversity at its best,” said Roberto Ramírez Laverde, SVP of marketing and communication for Mastercard Latin America and the Caribbean. “That is why we are proud to be able to collaborate in this event where members of the community LGBTQIA+ will be able to join from anywhere in the world, and participate in this priceless experience.”
Within Decentraland, the card company will run conferences with LGBTQIA+ opinion leaders, host musical shows and offer a Brazilian Carnival-style float where attendees can take selfies.
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