Floyd Mayweather is fighting in the Global Titans Fight Series, a new exclusive series of boxing and MMA fights featuring semi-retired iconic athletes. It claims to be the world’s first non-fungible token (NFT) pay-per-view (PPV) sports live stream.
The project was founded by media and entertainment companies ROQUMedia and Yakamoz Events. The expertise for NFTs is coming from a third partner, MintGate, which specializes in building digital communities through membership-like NFT projects. Among others, MintGate works with one of the most successful NFT collections ever, the Bored Ape Yacht Club.
Meanwhile, tickets will be purchased through NFT marketplace Rarible, which raised over $14 million in funding last year after processing $150 million in sales in 12 months.
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