Non-fungible token (NFT) platform VeVe has partnered with entertainment distribution company Metro Goldwyn Mayer (MGM) and EON Productions to launch digital assets for the upcoming James Bond movie. EON has been producing James Bond films since 1962 and holds the copyright to the franchise.
The new movie, “No Time To Die”, is expected to launch on September 30, almost 18 months after its first predicted release date. The debut was delayed multiple times by the Covid-19 pandemic.
From a marketing perspective, promoting a movie with several launch postponements is far from ideal. Consumers are getting bombarded with new entertainment options daily, and creating and retaining interest in not-yet-available content is a challenge.
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