National Basketball Association (NBA) team Cleveland Cavaliers launched a non-fungible token (NFT) collection to be featured on LED video boards at its home stadium, Rocket Mortgage FieldHouse. The collection is part of an art program sponsored by the club’s owner and chairman, Dan Gilbert, and his wife.
For now, three NFTs have been launched in the collection. They all have been designed by independent artists and auctioned through Foundation, an NFT marketplace.
The three NFTs on display are titled Transcendence, Lemon Dunk Tree, and Brick Squad. They all are artistic videos between eight and eleven seconds of either moving basketballs or sneakers falling off a tree. More NFTs are in the works to be added to the collection and be put available for auction in Foundation.
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