ViacomCBS, the media company behind Nickelodeon, Paramount Pictures, MTV, and other mainstream intellectual properties, has signed a strategic partnership with non-fungible token (NFT) platform Recur to launch digital collections in the Spring of 2022.
When it comes to mainstream media, ViacomCBS holds a significant influence across a range of demographics. Nickelodeon, which covers a younger audience, owns SpongeBob SquarePants, while Paramount owns highly collectible brands such as Star Trek and the Transformers.
“ViacomCBS is one of the first major media and entertainment companies to enter the metaverse in a significant way. We are so excited to welcome them into the ecosystem with this partnership. Our chain agnostic approach will provide fans the widest range of utility as well as unprecedented access to their favorite shows and franchises,” said Co-CEOs of Recur, Trevor George and Zach Bruch.
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