As part of the promotional campaign of Warner Bros and Legendary Pictures’ collaborative blockbuster movie Dune, a non-fungible token (NFT) collection will be launched in partnership with iv gallery, Lineage Studios, and MakersPlace. The first set of the collection will drop on September 22 and additional drops after that, with the movie to premiere in American cinemas on October 22.
Dune’s cast is full of celebrities that appeal to younger audiences such as Timothée Chalamet and Zendaya, who collectively have over 120 million followers on Instagram. The story written in 1965 will appeal to a young sci-fi savvy audience through futuristic themes and special effects-filled battles.
NFTs are a new class of officially licensed products to engage and profit from a fan base, similarly for official merchandise and other lines of products. Hence it’s quite likely going forward that many movies, especially in certain genre, will issue NFTs.
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