Nike-owned blockchain sneaker startup RTFKT Studios announced the launch of Cryptokicks iRL, a sneaker collection that brings to life RTFKT’s vision to merge the digital and physical worlds.
It builds on Nike CryptoKicks, a digital-only collection of customizable NFT sneakers that was RTFKT’s first big sneaker release after Nike acquired it a year ago. Cryptokicks iRL is RTFKT’s first Web3 sneaker incorporating blockchain with smart technologies, including auto-lacing, enhanced lighting, haptic feedback, walk detection, and artificial intelligence algorithms.
Cryptokicks iRL will be limited to 19 000 pairs of sneakers and sold as digital collectibles with physical counterparts in four unique color combinations.
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