Animoca Brands subsidiary nWay signed a licensing agreement with the International Olympic Committee (IOC) and announced the launch of Olympic-themed non-fungible token (NFTs) pins and a multiplayer video game. The sale of the NFTs will begin on June 17th on nWay’s platform nWayPlay and the game will become available later in the year.
The Olympic pins were historically used to identify athletes, judges, and other officials in the Games. Throughout the Games’ history, they have become a traditional Olympic feature and are collected by fans worldwide. The digital pins will be part of the Olympic Heritage Collection, one of IOC’s three Global Licensing core programs, and its digital art will reflect iconic features of past Games such as mascots and emblems.
The digitization of such a traditional aspect of the Olympics is an important step towards making the full fan experience accessible to all fans. Broadcasting rights have enabled spectators to follow the Games from almost anywhere in the world. However, physical features such as pin collections are often limited to fans, journalists, and citizens that are physically present at the Games host city. While collecting the pins is still limited to fans with the financial means to do so, its digitization expands its reach. It enables people from across the world to participate in the tradition.
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