Yesterday the football publisher OneFootball announced it has acquired the rights to issue video highlights of Italy’s Series A football as non-fungible tokens (NFTs). It expects to mint 1,300 moments in the coming Lega Serie A season on its Aera marketplace. Additionally, it has rights for historical video moments and other events such as Coppa Itali and the Supercoppa Italiana.
“Today marks the start of a new way for Italian clubs to connect with all our younger fans around the globe,” said Luigi De Siervo, Lega Serie A CEO. “Together with OneFootball, we put the fans first by bringing them incredible new experiences, this time digitally.”
Selling video highlights as NFTs or moments was popularized by Dapper Labs’ NBA Top Shot which has turned over more than $1 billion. The vast majority of that money went to NFT holders who re-sold their collectibles. But Dapper makes 5% on all secondary market sales.
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