Today Papa Johns, one of the largest pizza chains in the world, launched its first non-fungible token (NFT) collection of 19,840 NFT Hot Bags. The Hot Bags will include nine different bag designs and will be made available periodically on several dates in early March. The NFTs can be claimed for free.
Designed by artists Tom Hoff and Ash Sketch, the Papa Johns NFT Hot Bags were minted on the Tezos blockchain. Due to its proof-of-stake mechanism, the Tezos blockchain is more energy-efficient than alternatives like Ethereum, which currently uses a proof-of-work consensus protocol. This could enable environmentally conscious consumers to feel more comfortable with participating in Papa Johns’ NFT launch. Ubisoft previously cited the Tezos blockchain’s environmentally-friendly approach as a key reason for participating in the Tezos ecosystem.
Papa Johns’ Hot Bags were initially launched for sale as physical bags on peer-to-peer fashion marketplace Depop. Not wanting to miss out on the NFT hype, the pizza chain has brought these bags to the metaverse.
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