Online sponsorship platform Parity is launching a non-fungible token (NFT) marketplace dedicated to women athletes. The official launch will feature digital collectibles from athletes Jackie Joyner-Kersee, Cynthia Cooper-Dyke, and Jayna Hefford.
It is no news that for most sports, women athletes are paid considerably less than their male counterparts in the same sport. Beyond the contracts with the teams, athletes can also make significant income from sponsorships. Unsurprisingly, in 2020 women’s sports sponsorship accounted for just seven percent of the total sports figure. But that’s a big improvement from less than one percent in 2011.
The argument used to justify the disparity in income is there’s not as much interest in women’s sports and as a consequence, they don’t generate as much revenue. However, studies show that there is a general trend among sports consumers of increased interest in women’s sports.
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