Forward31, a subsidiary of Porsche that focuses on developing startups, has launched Fanzone to operate a non-fungible token (NFT) trading platform. The project announced that the German Football Association is its first partner.
Fanzone will work as a marketplace to purchase, collect, and trade sports cards. While competitor collectible platform Sorare emphasizes fantasy football, Fanzone seems to be promoting the tradition of collecting and trading sports cards, but in a digitized manner.
“The demand for classic trading cards and albums has been unbroken for decades,” said Christian Knörle, Head of Company Building at Porsche Digital. “With Fanzone, we are now digitizing this promising market.”
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