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Sonic the Hedgehog owner SEGA to launch NFTs

sonic the hedgehog sega

Nonfungible tokens (NFTs) and blockchain games startup double jump.tokyo has partnered with SEGA to develop digital collectibles based on the game company’s intellectual property (IP). For the NFT development, double jump received an investment from SEGA’s holding company.

SEGA, alongside Nintendo, was one of the global industry leaders in game devices before the Playstation era. Although its presence and influence in the market is not as prevalent as in the 80s and 90s, some of the characters developed for its games, notably Sonic the Hedgehog, are still high profile today. For the last two decades, SEGA’s focus has been on game development rather than consoles.

The partnership expects to start commercializing the NFTs in the summer. No specific characters were mentioned. However, the NFTs to be launched in the coming months relate to SEGA’s existing IP. Once the project progresses, NFTs based on IP currently in development and completely new content will also be launched. Additionally, double jump.tokyo wants to explore different ways for owners to make use of the digital collectibles. 

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