London-based nonfungible token (NFT) platform SportsIcon has completed a round of funding led by several prominent figures in the sports industry, such as former NBA champion Andrew Bogut and Roham Gharegozlou, CEO of Dapper Labs, the creator of NBA Top Shot. Another high profile investor is YouTube creator and former CEO Chad Hurley. The exact amount of the funding was not disclosed, but it was more than £1 million ($1.4 million).
SportsIcon’s business model is to partner with various athletes to develop 15 to 20 NFTs representing iconic moments in their athletic careers. The digital collectibles will incorporate existing footage alongside exclusive content produced by the athletes and digital artists specifically for the collectible. Additionally, the SportsIcon platform is planning to host masterclasses in which the athletes provide insights into their mental and physical training methods.
The startup was founded by Chris Worsey, former FIFA Match Agent Alexi Yovanoff, and blockchain developer Mat Smithies.
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