Earlier this year non-fungible token (NFT) initiative SportsIcon completed a round of funding with participation from leading figures in the sports digital assets arena, including Dapper Labs’ CEO Roham Gharegozlou. Today its fan engagement platform dedicated to connecting fans with athletes has officially launched.
While the platform and the products it offers are still in the early stages, it seems that SportsIcon is making an effort to differentiate its NFTs from traditional collectibles and other NFTs. For its initial drop, 27 video-based NFTs of each athlete will be released in nine different levels of scarcity in an auction sale, with initial prices starting between $10 and $999. The content of the NFTs covers important moments within the sports career of the partner athletes and the scarcity is related to the progress in the athlete’s journey.
The 27 NFTs follow a documentary-like style featuring different episodes of athletes’ highs and lows, motivations, and athletic skills. In addition, the platform will support athletes and teams in promoting and commercializing their own NFT collections.
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