Swiss luxury watch brand TAG Heuer has launched support for NFTs on one of its watches, the Connected Calibre E4, enabling customers to showcase their non-fungible tokens (NFTs). The experience is enabled by connecting the watch to a crypto wallet.
Through the watch’s exclusive features, owners will be able to transfer images of owned NFTs to the watch’s Lens face through a smartphone app. There are three different designs for the display of the digital artwork and time, and customers can also resize the collectible image to fit on the smartwatch’s screen. Animated NFTs are also supported.
TAG Heuer has integrated with multiple crypto wallets, including Metamask and LedgerLive, and partnered with crypto community members involved with projects such as the Bored Ape Yacht Club (BAYC) and Clone-X.
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