Yesterday, Indian software company Tata Consultancy Services (TCS)
launched a blockchain-based customer loyalty platform. The solution allows consumers to view, manage, and redeem loyalty points of different brands using a single portal.
Loyalty programs incentivize customer engagement and reward them for their association. Nonfungible tokens (
NFTs) are becoming a popular way of doing so. For consumers, it becomes challenging to keep track of the different loyalty programs they have joined. Tata hopes to address both of these with its blockchain platform.
“Customer loyalty programs have proven their ability to bring consumers and brands closer together. The key to unlocking further exponential value is to provide complete control to the consumer on how they like to earn and burn,” said Lakshminarasimhan Srinivasan, Global Head of Blockchain Services at TCS.
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