Yesterday, blockchain ticketing service
True Tickets partnered with Shubert Ticketing to secure mobile tickets to Broadway shows with blockchain. The announcement was made at the Broadway Tech Accelerator meeting, where Shubert said it would launch a pilot with True Tickets in 2020.
Shubert Ticketing operates Telecharge.com, one of the providers of ticketing services for Broadway shows. The ticketing industry faces the problem of touts who buy tickets in bulk and sell them on a secondary market for a higher profit. While theatregoers pay higher prices, it also poses a security risk for event organizers as the buyer’s identity is unverified.
Last year,
CNBC reported that about 12% of people buying concert tickets get scammed. There have been instances where attendees have bought tickets and entered the theatre to find someone else sitting in their seats. This is due to the double sale of the same ticket. Using blockchain, ticketing services can control the sale and resale of tickets by third-party operators.
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