Blockchain platform Tezos will be sponsoring top Premier League soccer club Manchester United’s training kit. The deal is worth £20 million ($27m) per year and should start this season, The Athletic reported. The club has not confirmed the news. Update: Six days later ManU confirmed the news, not the amount.
Manchester United is one of the world’s most recognized sports brands, with an estimated brand value of $1.65 billion. Last year, the team sold 1.95 million jerseys, ranking fourth in soccer club shirt sales worldwide, and currently has 54.6 million followers on Instagram. The acquisition of Cristiano Ronaldo in August of last year contributed to the club’s profile and commercial value.
Last season Manchester United’s eight year sponsorship deal with insurance firm Aon ended. It has since been in conversations with various potential sponsors.
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