Collectible cards company Topps signed a partnership with Germany’s top football league, Bundesliga, to launch a non-fungible token (NFT) collection to celebrate the 2020-2021 season. The collectibles will be minted on the Avalanche blockchain.
The Bundesliga is one of the top five leagues in Europe. The 2019/2020 league had the best average attendance in the world of 43,300 spectators per game. And one of its top teams, Borussia Dortmund, had an average of 80,000 fans in the stadium for each match, more than some of the most valuable and popular teams in the world, such as Manchester United, Barcelona, and Real Madrid.
One of the reasons why the Bundesliga keeps a high attendance and engagement with fans is the 50+1 rule. A spectator is a fan before being a customer. Clubs in the Bundesliga will not be allowed to play if commercial investors have more than a 49% stake. With fans holding the majority of the voting rights, it supports a healthy environment for the success of a fan engagement solution such as the one from Topps.
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