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Ubisoft doubles down on blockchain, NFTs. Joins Hedera DLT

ubisoft games

Today the HBAR Foundation announced that games publisher Ubisoft is joining the Hedera Governing Council for the public DLT. Ubisoft has run an Entrepreneurs Lab that has supported blockchain for years, and now there will be a dedicated track for developers building on the Hedera public DLT. 

The games company is also a corporate baker for the Tezos blockchain. Ubisoft has been experimenting with blockchain for some time, and in December, it launched its first NFTs within a mainstream game, Ghost Recon: Breakpoint. Despite going out of its way to design the offering to discourage speculators, the gaming community’s response to its Quartz and Digits initiative has been overwhelmingly negative. 

Some other games platforms have got cold feet and abandoned initiatives. But with this announcement, Ubisoft is making clear that it will still move forward.

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