Belgium’s top soccer league, Jupiler Pro League, has partnered with gaming company Ubisoft’s Strategic Innovation Lab and collectibles startup Sorare to launch a fantasy football game using blockchain. The One Shot League, which uses digital player collectibles, is already live and the basic game is free to play.
The presence of digital collectibles as nonfungible tokens (NFT) in football has increased significantly during the Covid-19 pandemic. With games behind closed doors, sports entities were forced to look for alternative solutions to keep fans engaged and generate revenue for the team.
Initiatives like Sorare’s collectibles offered teams a solution during these trying times by enabling fans worldwide to be involved in the football community through the ownership of collectibles. In addition, Sorare consumers remain committed and preoccupied with the game outcomes as they affect their digital player’s value. For example, a Cristiano Ronaldo card recently sold for $102,000.
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