Last month Volkswagen SA, the German car manufacturing company’s South African subsidiary, launched a non-fungible token (NFT) advertising campaign for the arrival of its new Polo.
The interactive campaign began with the release of a futuristic commercial that included hidden NFTs. Clues were posted to VW SA’s social media platforms and customers could tweet screenshots of NFTs hidden within the ad to win prizes.
Spread over five days, the campaign released a collection of 100 unique NFTs on trading platform OpenSea. The first 20 customers per day to tweet the correct answer to that day’s clue would win an NFT. Three rare ‘Golden’ NFTs within the collection of 100 entitled winners to additional prizes such as a PlayStation 5 and a Volkswagen Advanced Driving course.
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