Physical collectible company Funko announced a collaboration with Warner Bros owned DC Comics to release physical comic book cover collectibles accompanied by a digital collectible NFT.
There are 30,000 physical units available for sale to be exclusively released on Walmart.com on October 7 in conjunction with Walmart’s Collector Con. The comic cover is from The Brave and the Bold, which features characters from various DC Comics brands.
This integration of NFTs is a key development in the world of collectibles. Funko has seen much mainstream success with physical collectibles and has followed that up with its Digital Pop! NFT products, helping it achieve a market capitalization of more than $1 billion. This is the latest example of mixing the physical and digital worlds, following others experimenting with PhyDigital, especially in the fashion realm.
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