Greenfield One is leading a $14 million Series A funding of blockchain fashion house The Fabricant. The financing includes Sound Ventures, founded by Ashton Kutcher and Guy Oseary, best known as Madonna’s manager and as the dealmaker for Yuga Labs of Bored Ape Yacht Club NFT fame. The Sandbox COO Sebastian Borget participated as an angel investor.
Netherlands-based The Fabricant started by creating 3D digital clothing designs with clients such as Adidas. It moved into the blockchain, NFT and metaverse space in the last couple of years. For example, it partnered with Vogue and Diesel for NFTs.
But it doesn’t simply want to create the avatar designerwear and become the next web3 Gucci. Instead, The Fabricant aims to empower others and, in true web3 ethos, to create a decentralized fashion house. It created The Fabricant Studio as a platform where designers can co-create and sell their outfits.
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