During the last month, games company Electronic Arts (EA) published multiple job postings that mention blockchain and non-fungible tokens (NFTs). Step back a minute and consider that you can already buy players in EA Sports’ numerous games. Those could be NFTs. That’s before you even think about creative possibilities.
The job ads are for several Senior Director and software roles, including one in the Strategic Growth department, which covers subscriptions, competitions, marketplaces, and “new business opportunities like fantasy sports, blockchain and NFTs, and more.” The developer roles are “for products leveraging machine learning, blockchain.”
Compared to its smaller competitor, Ubisoft, EA is a late joiner to the blockchain party. But of all the games firms, EA has the largest sports footprint, with a breathtaking array of licenses. These include FIFA, NFL, NBA, NHL, NCAA, Formula One, and the country soccer leagues for England, Germany and Spain. In the last year, 140 million players engaged with EA Sports games, and EA as a whole has 16 million monthly subscriptions, according to one of the job ads.
Article continues …
Want the full story? Pro subscribers get complete articles, exclusive industry analysis, and early access to legislative updates that keep you ahead of the competition. Join the professionals who are choosing deeper insights over surface level news.
