Live Nation, the world’s largest music event organizer, announced the launch of Live Stubs, free non-fungible tokens (NFTs), which are the digital equivalent of ticket stubs. The first event to use Live Stubs is the tour for Swedish House Mafia. The blockchain-based ticket stubs will be available for any tour locations promoted by Live Nation or venues that process tickets through Ticketmaster, a division of LiveNation.
“Our Live Stubs product brings back the nostalgia of collecting ticket stubs while also giving artists a new tool to deepen that relationship with their fans and we can’t wait to see what the creativity of this community dreams up as it grows,” said Michael Rapino, President and CEO, Live Nation Entertainment.
It isn’t the first time Live Nation has used NFTs. Apart from Live Stubs, it has minted NFTs at the Chicago Music Festical Lollapalooza, EDC and the Governors Ball.
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