Today Manchester City soccer club announced that it’s marking last week’s Premier League football win with the issue of nonfungible tokens (NFTs) on MakersPlace next week. Four works of art are being created by Jon Noorlander, with one of them a unique token, The Champions Celebrate. To celebrate the fact that the club is top of the league, the series is called “1”.
By mixing up the number of tokens to be created or ‘dropped’ for each of the four tokens, Manchester City can appeal to a diverse target market. A one-off token is perhaps aimed at the crypto rich. And the tokens with larger numbers can appeal to its broader fan base. There’s certainly some precedent Beeple’s $69 million artwork auction and the sale of the first Tweet for $2.9 million. Also, the vast majority of sporting collectible NFTs, whether its NBA Top Shot, or Topps, are not unique.
An undisclosed portion of the profits from the NFT sales will go to City in the Community charity as part of the club’s Manchester Cityzens Giving for Recovery project. One of the aims is to support mental health issues in young people as a result of COVID-19.
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