Game developer Ubisoft has launched Quartz, a digital platform for players to access and purchase non-fungible tokens (NFTs) used in Ubisoft’s games. These NFTs, called Digits, are the first digital assets launched by the gaming company within its HD games. The Beta NFT launch is for PC players of Tom Clancy’s Ghost Recon Breakpoint game.
While it seems that digital assets have only entered the gaming world in the last few months, for years, Ubisoft has played a crucial role. It invested and helped startups in the blockchain sector develop and launch their products through the Ubisoft Entrepreneurs Lab program. One example is fantasy football platform Sorare, with whom it partnered to launch a Belgian fantasy football game. It also previously tried NFTs for its Rabbid collectible game.
Despite its involvement with the sector’s development, Ubisoft has remained in the background of NFT gaming for the past five years. It’s been observing how the market developed, what kind of products were welcomed by consumers, and what opportunities were still to be explored.
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